With autumn just around the corner, many brands have launched fall collections, but for consumers seeking to make sustainable fashion choices, Swedish brand Houdini sets itself apart as a leader in climate-friendly apparel. The entire line features clothing that is recycled, renewable, recyclable, biodegradable, or Bluesign certified.
This eco-friendly fall collection includes an array of outerwear options for women and men ranging from sweaters to parkas. The autum-themed palette of this collection includes colors such as 'Baremark Green,' 'Fudge,' and 'Blume Illusion' -- to name a few.
These performance outerwear pieces are perfect for hitting the slopes or going on a winter stroll and give consumers style and function. Houdini's 2019 fall collection is available to purchase online and from select retailers.
Why This Trend Is Growing
- Sustainable Apparel
- Sustainable and eco-friendly apparel collections are trending in the industry, creating opportunities for businesses to innovate with new materials and recycling methods.
- Climate-friendly Fashion
- Climate-friendly fashion brands are gaining popularity among consumers, opening doors for businesses to explore carbon-neutral manufacturing and environmentally-conscious practices.
- Performance Outerwear
- Performance outerwear fashion is becoming more popular, creating avenues for businesses to combine style and function in their products.
Industries Being Reshaped
- Apparel
- The sustainable and eco-friendly clothing industry is growing, creating opportunities for businesses to innovate with new materials and environmentally-conscious practices to stay competitive.
- Fashion
- The climate-friendly fashion industry is on the rise, encouraging businesses to explore carbon-neutral manufacturing and design practices that align with consumer preferences around sustainability.
- Outdoor Retail
- The demand for performance outerwear is increasing, encouraging businesses in the outdoor retail industry to explore new styles and materials that combine fashion with function.
