Most fashion shoots can't help but be entirely fictitious, a fabricated series of shots stitched together to create one cohesive whole like the Fake Story editorial. What I love about the Fake Story photo spread, though, is that it calls itself out on its artificial nature through its title and its backdrop. By doing so, Fake Story shifts your attention to what really matters: the fashion and nothing else.
Shot by Fenia Labropoulou, the Fake Story editorial stars models Elena, Anik and Erin. Draped in eccentric outfits such as puffy, ruglike pants and shelllike hoods, the shoot was styled by Celebrity Skin. The fashion itself takes on a slightly fantastical feel as well, complementing the theme of the editorial beautifully.
What's Driving This Trend
- Artificial Fashion
- Opportunities in designing clothing that looks fake yet fashionable.
- Fantastical Styles
- Creating fashion that highlights eccentric, dream-like elements.
- Anti-real Aesthetic
- Fashion that subverts the norm by intentionally looking fake.
Who This Affects Most
- Fashion
- Experimenting with fake and fantastical fashion trends.
- Photography
- Creating photo shoots that call attention to their own artificiality.
- Advertising
- Using a tongue-in-cheek approach to fashion advertising that plays with our perception of reality.
