YIREH is a fair trade brand that embraces notions of femininity with delicate, breezy and carefree designs. Founded by Emily Jaime in 2014, the fashion label has grown to support local communities in sustainable ways and extend the authentic cultural values of Indonesia to the rest of the world.
The business boasts small batch collections that directly oppose fast fashion. A selection of its offerings is depicted in an editorial shot by Casey Liu. The earthy tones of the fashion offerings add an accessible component to the silhouettes, while the well-tailored construction is apparent.
The fair trade brand was inspired by travel and it carries socially conscious and ethical implications even in its name — YIREH (Year-ay') is translated from Hebrew as 'will provide.'
Photo Credits: Casey Liu
Women-Led Fair Trade Brands
More Stats +/-
California-Cool Breezy Fashion Collections
Fair Trade Bridal Collections
Sensual Lace Lingerie
Summery Ethically Produced Fashion
Multi-Generational Fashion Collections
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
YIREH's Collections are Inspired by Indonesian Narratives
- By: Kalina NedelchevaAug 25, 2018