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You in a Print Campaign

FaceinHole

— March 17, 2008 — Pop Culture
Remember MagMyPic? The site that puts your face on a magazine cover? FaceinHole.com is even more fun! Instead of being limited to magazine covers, you can appear in a variety of real life print campaign, from fashion editorials to political images.

They have a variety of fun backgrounds to choose from. Your face could appear on Kate Moss' body in the exact same image as was used for her Dior campaign or as Jessica Alba on a movie poster for Sin City. You could also be cast as a character from Grey's Anatomy, post with Alvin and the Chipmunks as, yes, a chipmunk too. There are hundreds of templates to choose from, and hours of fun!

Thanks to Carlos for finding this one!

Once sites like these are discovered, they explode with traffic. There is a fascination with programs that allow you to become someone you're not. One of the biggest uses for these types of images are to supplement social networking profiles.

Trend Themes
1. Personalized Print Campaigns - There is an opportunity for companies to innovate by offering personalized print campaigns that allow customers to put their own faces or images on marketing materials.
2. Fun and Interactive Online Tools - There is a trend towards fun and interactive online tools like FaceinHole that engage users and allow them to customize images for personal or promotional use.
3. Gamification of Advertising - The gamification of advertising through tools like FaceinHole allows for greater engagement and interaction with consumers through personalized experiences.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry could benefit from the disruption of personalized print campaigns and gamification of advertising.
2. Social Media - Social media platforms could integrate fun and interactive online tools like FaceinHole to enhance user engagement and increase time spent on their platform.
3. Entertainment and Media - Entertainment and media companies could use personalized print campaigns and gamification of advertising to create immersive and interactive experiences for their audience.
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