Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Facebook WhatsApp Merger Will Be Extremely Costly

 - Feb 20, 2014
References: whatsapp & theglobeandmail
With the news of the Facebook WhatsApp takeover, the social media pot is boiling. Facebook will be handing over the biggest check in its entire existence to acquire this messaging competition.

In a classic dog eat dog move, Facebook is buying their direct competition on the instant messaging front, WhatsApp. The platform has over 500 million users, and given the map, it rules most of the world of instant messaging. While Facebook has North America, WhatsApp controls all of Asia and much of Europe as well.

The Facebook WhatsApp merger will be culminated with a check of almost 20 billion dollars, which marks the most expensive acquisition in Facebook history and one of the most expensive in social media history altogether.

The kicker is that the founder of WhatsApp once applied to work at Facebook (and Twitter) and was denied both times. With this deal, the founder, Jan Koum, will be worth 6.8 billion, which is more than all the executives there minus the founder.