As part of the Facebook craze, a 21-year old from the Maritimes (Canada), promised to get inked with the face of TV anchor, Bruce Frisko, if 25,000 people signed up. And guess what? They did. In fact over 27,000 people responded. But rather than try to get out of the commitment, he is going through with the deal and he will indeed have Bruce Frisko's face emblazoned on his skin.
Implications - This daring social media initiative is a prime example of what is possible when a campaign has a strong viral element to it. Online ads should be things that people want to spread within their networks. Companies take this example into consideration.
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