Late last week, Facebook unveiled their custom username feature, which allows users to select a permanent vanity URL for their profile. While many selected a variant of their names for personal branding purposes, hundreds more went the opposite route.
Take Christine Shipley, for example, who selected facebook.com/default.aspx in an attempt to mirror the Facebook landing page. Or Ryan Shaquille Hopper, who went for the reversal with www.facebook.com/moc.koobecaf.www.
Nilo Sigmondius Cobau went for Internet meme glory with his Facebook username www.facebook.com/rickroll, and Keith Bromke flexed his keyboard muscles by replicating the entire QWERTY keyboard with his Facebook username www.facebook.com/qwertyuiopasdfghjklzxcvbnm.
Do you have a fun Facebook username? Share it below.
Why This Trend Is Growing
- Personal Branding
- The trend of selecting a vanity URL for personal branding purposes on Facebook prompts opportunities for businesses to offer services and products that help individuals create and enhance their online personas.
- Creative URL Selection
- The trend of selecting creative and unique vanity URLs on Facebook presents opportunities for businesses to develop tools and platforms that facilitate the generation of catchy and memorable URLs for individuals and brands.
- Internet Meme Integration
- The trend of incorporating internet memes into Facebook usernames creates possibilities for businesses to capitalize on the popularity of memes by offering meme-related products, services, and experiences.
Industries Being Reshaped
- Social Media Consulting
- The rise of personal branding through vanity URLs on Facebook calls for social media consulting services that help individuals and companies optimize their online presence and brand image.
- Digital Marketing
- The creative URL selection trend on Facebook offers opportunities for digital marketing agencies to provide innovative strategies and campaigns centered around unique vanity URLs to attract audience attention and engagement.
- Online Branding Tools
- The demand for catchy vanity URLs on Facebook creates a market for online branding tools that enable individuals and businesses to easily generate and manage their personalized URLs, leading to disruptive innovation in the online branding tools industry.
