Online Kindness Adjudicators

The Facebook 'NaughtyOrNice-a-Tron' Makes No Lists

It's the information age, so it's tedious and pointless for Santa Claus to handwrite lists of who's been bad and good; instead, log onto the Facebook 'NaughtyOrNice-a-Tron' application and find out which category you're in this year.

Hosted by the Honda page, this decency detector requires your permission to sift through 12 months of virtual behavior, and will assess your activity based on your benevolence towards others. The Facebook 'NaughtyOrNice-a-Tron' can make an informed decision about your merit; if you're lucky, there'll be no lump of coal in your cyber stocking!

Virtual Behavior Assessment
Using data analysis to assess online behavior and determine a person's benevolence towards others.
Decency Detectors
Developing algorithms and applications to evaluate online actions and classify individuals as naughty or nice.
Digital Santa Claus
Replacing traditional handwritten lists with online platforms that determine who has been bad or good.

Industries Being Reshaped

Social Media Platforms
Opportunity for platforms to develop and implement tools that assess and categorize online behavior.
Data Analytics
Demand for analytical solutions that can process and evaluate large volumes of online user data to assess behavior patterns.
Artificial Intelligence
Using AI algorithms to analyze online activity and make informed judgments about individuals' actions.
SCORE
0.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 6%
Activity 7%
Freshness 8%