In the past, Celine has centered its campaigns around established celebrities, actors and acclaimed novelists but the new face of Celine appeals to a fresh new generation. The French fashion house selected 18-year-old TikTok influencer Noen Eubanks as the face of its brand and introduced the "teen idol" with a black and white campaign.
On TikTok, the social media platform loved by Gen Z, Eubanks has over 7.5 million followers and is known for his silly, fun videos, many of which feature dancing, lip-synching and play with hair and makeup. TikTok is becoming not just a place for brands to create authentic, viral short-form content but also scope out highly creative up-and-coming collaborators who have the potential to capture the interests of entirely new demographics.
Image Credit: Celine