RETROSUPERFUTURE has debuted a number of collaborative eyewear silhouettes this year, including pairs with pop art-driven Andy Warhol Foundation, as well as fashion-minded Italian rapper Ghali. This approach to releasing new product is favorable for the brand as style partnerships such as these infuse a recognizable aesthetic with a little bit of unexpected flair.
The latest collaborative eyewear silhouette is done alongside the Italian brand United Standard. The product is identified as being inspired by contemporary sportswear. The first option features "multilayer Zeiss lenses which fade from bright orange to deep red," while the second visibly transitions "from deep green to bright acid yellow." The frame is made of Italian acetate and the shape boasts a curved profile.
Why This Trend Is Growing
- Collaborative Eyewear Silhouettes
- Opportunity for brands to partner with different industries to create unique and unexpected styles of sunglasses.
- Sportswear-inspired Sunglasses
- Disruptive innovation opportunity to combine sportswear aesthetics with eyewear design.
- Multilayer Color Transition Lenses
- Potential for innovative lens technology that seamlessly transitions from one color to another.
Industries Being Reshaped
- Fashion
- Fashion brands can collaborate with eyewear companies to create trendy and unique sunglasses.
- Sports
- Sports brands can tap into the eyewear industry by incorporating sportswear design elements into sunglasses.
- Eyewear
- Eyewear companies can explore new lens technologies that offer seamless color transitions.
