Those looking for makeup that can withstand the summer's heat should look no further than Charlotte Tilbury's "Eyes To Mesmerise” eye shadow collection.
The six-piece collection includes colors that range from shimmering rose golds to luxe pink looks, offering something that's sure to complement any skin tone or makeup look. Perfect for transitioning from a day to night aesthetic, this shimmering collection features a unique cream blend, making for an easy application, even when on the go. The soft and durable formula used enables buildable looks that don't result in one's skin appearing too overdone.
Additionally, this cosmetic collection arrives in portable pots that enable an easy carry, making or the perfect product to toss in one's purse.
Key Themes Behind This Trend
- Creamy Eye Shadow
- Opportunity for cosmetic companies to create more long-lasting and easy-to-use creamy eye shadow products.
- Portable Makeup
- Potential for beauty brands to develop more ultra-portable makeup products to suit the needs of spontaneous consumers on the go.
- Day to Night Aesthetics
- Innovation opportunities exist for companies to develop makeup products that easily transition from daytime to nighttime looks.
Where This Applies
- Cosmetics
- Cosmetic companies have an opportunity to offer more durable and travel-friendly makeup items, specifically creamy eye shadow.
- Beauty
- The beauty industry can take advantage of the trend of ultra-portable makeup with features such as small sizes and portable packaging.
- Fashion
- Fashion brands could develop makeup collections targeted to customers looking for day-to-night appeal.
