Loewe's Eye/LOEWE/Nature Collection Boasts Psychedelic Graphics
References: loewe & highsnobiety
Fashion label Loewe introduces its latest Eye/LOEWE/Nature collection for the Spring/Summer 2019 season. The new capsule is designed with a utopian approach, fantasizing the outdoors. The pieces highlight the crewneck sweaters with a special Eye emblem created by MM Paris alongside a backpack, shirts, and hiking boots. The menswear and accessory options are set to launch on January 10th, but prior to the drop is a special film showcasing the collection.
The accompanying film stars British actor Josh O'Connor and he is decked out in the pieces from the Eye/LOEWE/Nature line as he embarks on an outdoor adventure. Notably, for every item sold, the label will donate €15 to combat the threats of plastic pollution.
The accompanying film stars British actor Josh O'Connor and he is decked out in the pieces from the Eye/LOEWE/Nature line as he embarks on an outdoor adventure. Notably, for every item sold, the label will donate €15 to combat the threats of plastic pollution.
Trend Themes
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Utopian Outdoor Fashion — Opportunity for brands to design collections that fantasize the outdoors and evoke a sense of utopia.
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Psychedelic Graphics — Potential for incorporating eye-catching and perceptually-challenging graphics into fashion designs to create visual impact.
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Eco-conscious Fashion — Increasing demand for sustainable fashion options and initiatives to combat plastic pollution.
Industry Implications
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Fashion — Opportunity for fashion brands to tap into the trend of utopian outdoor fashion and incorporate psychedelic graphics into their designs.
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Film and Entertainment — Opportunity to collaborate with fashion labels to create visually captivating films to showcase their collections.
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Environmental Conservation — Opportunity for organizations and brands to join the fight against plastic pollution through initiatives and partnerships with fashion labels.
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