The Extra Butter Mishka Fall 2010 lookbook features a "death" theme in both the clothing and photoshoot.
The lookbook also plays on Michael Jackson's legendary 'Thriller' video, dressing up models as zombies and werewolves. Even with the gory bloody makeup it does not take away from the rad clothes being showcased. Hoodies, graphic tees and fitted caps still make the Extra Butter Mishka Fall 2010 collection look fresh to death.
Implications - One of the most effective forms of advertising for a company are ads that mock, parody, or recreate culturally significant moments. By investing in homages to pop culture events that had a serious impact on many, the company establishes a connection between a memorable historical moment and their product, embedding a personal connection between the brand and the public in the minds of consumers.