The Exelon Patch campaign reveals how those who suffer from Alzheimer's disease constantly see themselves in their younger forms. For the new Novartis drug, American photographer Tom Hussey researched heavily before executing this nostalgic shoot.
The Exelon Patch campaign reflects the mind’s distortion of time and memory due to the disease. Although this drug will help with the many other memory problems and challenges associated with Alzheimer’s, I can only imagine seeing yourself young as a good thing.
Younger Self Campaigns
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25 Hip & Hot Seniors
62 Youthful Senior Innovations
Graffitied Endangered Species
Blood-Filled Water Coolers
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