SmileDirectClub, known for its direct-to-consumer invisible aligners, is introducing a selection of exclusive oral care products at Walmart, making it easy for people to access affordable yet premium care. Now, shoppers can visit Walmart online or in-store to find SmileDirectClub electric toothbrushes and a premium teeth whitening system called 'bright on.' In this quarter, SmileDirectClub also has plans to introduce whitening and sensitivity toothpaste, a water flosser and the 'smile spa' ultrasonic UV cleaner for sanitizing everything from toothbrush heads and aligners to dentures.
While the newly introduced premium electric toothbrush boasts powerful yet quiet sonic vibrations and a roll-resistant design, the bright on premium teeth whitening kit inlcudes all of the essentials for keeping a bright smile for six months.
Image Credit: SmileDirectClub
Key Themes Behind This Trend
- Direct-to-consumer Oral Care
- Companies can disrupt traditional retail by introducing affordable and premium oral care products exclusively through direct-to-consumer channels.
- Smart Oral Care Devices
- With the trend towards connected devices, companies can innovate by launching smart oral care devices that provide personalized care recommendations and monitor oral hygiene habits.
- Eco-friendly Oral Care
- Consumers are seeking eco-friendly oral care products that are sustainable, biodegradable, and free of harmful chemicals, presenting an opportunity for businesses to introduce environmentally-friendly solutions.
Where This Applies
- Retail
- Retailers can compete with online direct-to-consumer oral care brands by introducing their own line of premium and affordable oral care products that are exclusively available through their stores.
- Healthcare
- Healthcare providers can offer personalized oral care solutions by leveraging data from smart oral care devices to monitor and diagnose oral health issues.
- Sustainability
- Companies can disrupt the oral care industry by introducing sustainable oral care products that are biodegradable, plastic-free, and made from natural ingredients.
