Public Rec Created the All Day Every Day Sweatpants for Comfort and Style
Madison Mackay — February 7, 2018 — Fashion
References: publicrecapparel
Clothing company Public Rec created the new All Day Every Day sweatpants, a pair of pants made to be as comfortable as traditional sweatpants but way more stylish.The brand designed these pants to be worn every day, as opposed to classic sweats that were made for the gym or at-home use.
Created to fit as well as a pair of jeans, these pants come with numbered waist and length sizing to make sure they are the perfect fit on whoever wears them. Made with an ultra-soft and durable nylon spandex fabric, these pants are water-resistant, super soft, breathable and designed to last.
Public Red states that the new All Day Every Day sweatpants are "a more stylish alternative to sweatpants, a more comfortable alternative to jeans."
Created to fit as well as a pair of jeans, these pants come with numbered waist and length sizing to make sure they are the perfect fit on whoever wears them. Made with an ultra-soft and durable nylon spandex fabric, these pants are water-resistant, super soft, breathable and designed to last.
Public Red states that the new All Day Every Day sweatpants are "a more stylish alternative to sweatpants, a more comfortable alternative to jeans."
Trend Themes
1. Everyday Wear - Opportunity for clothing companies to design and market clothing for everyday wear that combines comfort and style.
2. Personalized Fit - Opportunity for clothing companies to offer numbered sizing options for personalized fit, promoting a better customer experience.
3. Comfortable Style - Opportunity for designers to create clothing that combines comfort and style for a wider audience who prioritizes both when it comes to fashion.
Industry Implications
1. Athleisure - Athleisure industry can expand to include clothing that is as comfortable as traditional athleisure but designed for everyday use.
2. Men's Fashion - Men's fashion industry can capitalize on the trend of comfortable style by creating clothing that prioritizes both aspects for a wider audience.
3. E-commerce - E-commerce industry can enhance the personalized fit trend by offering sizing options for clothing online, providing a better customer experience and reduce returns.
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