The newest print ads for Even Toothpaste feature women and men with highlighter-yellow teeth that'll make you cringe with disgust. The slogan for these hilarious ads are "Yellow teeth catches much more attention. Even Toothpaste."
This campaign is curious, as it doesn't really highlight what the toothpaste can do, but rather how gross it is when people don't brush their teeth. Either way, the Even Toothpaste ads do attract attention!
Implications - I am definitely curious as to what the toothpaste is actually capable of providing its buyers. I truly hope that using this paste won't turn your teeth yellow as seen on the woman featured in the ads or this company will certainly have a hard time making a sale!