The Even Mouthwash campaign takes a unique approach to the necessity of clean teeth. Instead of focusing on the mouth in a literal way, it does so in a figurative way. Plates with lingering remnants of a delicious meal have been shaped to look like one big tooth. Thus is shows creatively how much food is left in mouths and between teeth. The Even Mouthwash campaign reads, "Remove all dirt."
Conceived and executed by DM/Blackninja, an ad agency based in Recife, Brazil, the Even Mouthwash campaign was art directed by Bertone Balduino with creative direction by Lenilson Lima. It shows that people are not looking for literal messages, but print ads that make them think, even if it is on a more entertaining level. The images were illustrated by Nuts Locomotyva.