Evelin Kasikov Reinvents Embroidery One Stitch at a Time
London-Based designer and artist Evelin Kasikov is most known for her CMYK cross-stitching technique and handmade printing process that she developed during her M.A. studies at Central St. Martin’s.
Kasikov says that her technique "transforms printing technology into handmade form." Through a conscious redefinition of what usually comes to mind when thinking of embroidery, for example, femininity and decoration, Evelin Kasikov and her craft are changing that rigid mentality one stitch at a time.
Implications - Products made with everyday materials appeal to those shoppers who look to make purchases they can relate to. In order for a company to increase their popularity on the market, they could come out with more items that feature relatable materials.
Kasikov says that her technique "transforms printing technology into handmade form." Through a conscious redefinition of what usually comes to mind when thinking of embroidery, for example, femininity and decoration, Evelin Kasikov and her craft are changing that rigid mentality one stitch at a time.
Implications - Products made with everyday materials appeal to those shoppers who look to make purchases they can relate to. In order for a company to increase their popularity on the market, they could come out with more items that feature relatable materials.
