London-Based designer and artist Evelin Kasikov is most known for her CMYK cross-stitching technique and handmade printing process that she developed during her M.A. studies at Central St. Martin’s.
Kasikov says that her technique “transforms printing technology into handmade form.” Through a conscious redefinition of what usually comes to mind when thinking of embroidery, for example, femininity and decoration, Evelin Kasikov and her craft are changing that rigid mentality one stitch at a time.
Implications - Products made with everyday materials appeal to those shoppers who look to make purchases they can relate to. In order for a company to increase their popularity on the market, they could come out with more items that feature relatable materials.
What Makes This Trend Stand Out
- CMYK Cross-stitching
- The CMYK cross-stitching technique developed by Evelin Kasikov offers opportunities for innovative textile designs and personalized branding.
- Handmade Printing Process
- Evelin Kasikov's handmade printing process merges traditional craftsmanship with modern technology, opening up possibilities for unique and customizable printed products.
- Redefinition of Embroidery
- Through her embroidery work, Evelin Kasikov challenges traditional notions of femininity and decoration, creating disruptive opportunities for inclusive and contemporary design.
Sectors Adopting This
- Textiles
- The textile industry can explore the use of CMYK cross-stitching and handmade printing to create innovative and visually striking fabric products.
- Printing
- The printing industry can incorporate handmade printing processes inspired by Evelin Kasikov's techniques to add a unique touch to printed materials and branding.
- Fashion
- The fashion industry can embrace the redefined embroidery techniques of Evelin Kasikov to create avant-garde designs that challenge traditional fashion norms.
