West Los Angeles-based Whimsy + Row is a female-founded brand that promotes an ethical lifestyle through a sustainable business model and product selection. The retailer's ethos is about providing "ease and elegance for the modern, creative woman."
Each of Whimsy + Row's collections is thoughtfully produced with deadstock textiles and materials that are locally sourced. The offerings are produced in limited runs and in opposition to fast fashion approaches. In addition, the ethical lifestyle label's clothing collections are handmade in conditions that are held up to incredibly high standards.
While the fashion capsules are highly sophisticated, navigating the line between laid-back and work-appropriate, Whimsy + Row's home and apothecary categories give individuals inspiration and the chance to elevate their environment through charming products like soy candles, Ojal incense and more.