Apparently, there is â€œa relationship between vibration, length, volume, separation and curl.â€
Or so Estee Lauder claims of their new TurboLash All Effects Motion Mascara, which is being hailed as the world's first battery-operated, vibrating, all-effects mascara.
Set to be launched on July 17 exclusively at Saks Fifth Avenue, you need $30 to get your hands on this super mascara brush with vibrations of 125 micro-pulses per second.
Putting some kind of turbo engine next to your eyes sounds like a recipe for disaster to me. But there are always those fashionistas who will suffer (and maybe lose an eye) in the quest for killer lashes!