Apparently, there is “a relationship between vibration, length, volume, separation and curl.â€
Or so Estee Lauder claims of their new TurboLash All Effects Motion Mascara, which is being hailed as the world's first battery-operated, vibrating, all-effects mascara.
Set to be launched on July 17 exclusively at Saks Fifth Avenue, you need $30 to get your hands on this super mascara brush with vibrations of 125 micro-pulses per second.
Putting some kind of turbo engine next to your eyes sounds like a recipe for disaster to me. But there are always those fashionistas who will suffer (and maybe lose an eye) in the quest for killer lashes!
What's Driving This Trend
- Vibrating Mascara
- Disruptive innovation opportunity: Develop new battery-operated, vibrating mascara brushes with enhanced features for length, volume, separation, and curl.
- Battery-powered Beauty Products
- Disruptive innovation opportunity: Expanding the use of battery-operated technology in beauty products to offer unique and convenient features for consumers.
- High-tech Cosmetics
- Disruptive innovation opportunity: Integrate advanced technology into cosmetics to create innovative and interactive beauty experiences.
Who This Affects Most
- Cosmetics
- Disruptive innovation opportunity: Explore new technological advancements to create innovative cosmetic products that offer unique benefits and experiences.
- Beauty Tech
- Disruptive innovation opportunity: Combine technology and beauty to develop cutting-edge beauty tech products that enhance consumer experiences.
- Fashion and Beauty Retail
- Disruptive innovation opportunity: Partner with beauty brands to offer exclusive high-tech beauty products and create a competitive edge in the fashion and beauty retail industry.
