'Estante Vaco' by Estudio Antimateria Shows You the Beef
Marissa Brassfield — January 3, 2010 — Eco
References: flickr & behance.net
You don't have to ask "Where's the beef?" with this cow-shaped design called 'Estante Vaco' by Estúdio Antimatéria. The shelves were made as a sustainable design project; all materials were sourced from a cooperative that turns waste paper into plate-like surfaces.
'Estante Vaco' by Estúdio Antimatéria won first prize in a national sustainable design competition; would you store your stuff on this cow-shaped shelf?
Implications - In today's world, many consumers feel that their connection with nature is weakening due to increasing levels of globalization. Products that can generate a sense or feeling of renewing that bond, such as animal-shaped furniture, allow consumers to restore that connection. Whether or not the products have any direct relationship with nature, if a company can create a positive emotion or feeling from incorporating pastoral elements, they will benefit significantly.
'Estante Vaco' by Estúdio Antimatéria won first prize in a national sustainable design competition; would you store your stuff on this cow-shaped shelf?
Implications - In today's world, many consumers feel that their connection with nature is weakening due to increasing levels of globalization. Products that can generate a sense or feeling of renewing that bond, such as animal-shaped furniture, allow consumers to restore that connection. Whether or not the products have any direct relationship with nature, if a company can create a positive emotion or feeling from incorporating pastoral elements, they will benefit significantly.
Trend Themes
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Animal-shaped Furniture — Designs that incorporate animal shapes in furniture can help consumers restore their connection with nature and generate positive emotions.
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Sustainable Design — Design projects that use sustainable materials and processes are becoming increasingly popular and appealing to environmentally conscious consumers.
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Renewing Bond with Nature — Products that create a sense of reconnecting with nature can resonate with consumers who feel their connection is weakening in today's globalized world.
Industry Implications
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Furniture — The furniture industry can explore opportunities to incorporate animal-shaped designs into their products to appeal to nature-conscious consumers.
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Eco-friendly Manufacturing — Manufacturers who use sustainable materials and processes can tap into the growing demand for eco-friendly products in the design industry.
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Home Decor — Companies in the home decor industry can benefit from incorporating nature-inspired elements, such as animal-shaped furniture, to create a sense of reconnection with nature for consumers.
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