'Estante Vaco' by Estudio Antimateria Shows You the Beef

 - Jan 3, 2010   Updated: Jun 1 2011
References: flickr & behance.net
You don't have to ask "Where's the beef?" with this cow-shaped design called 'Estante Vaco' by Estúdio Antimatéria. The shelves were made as a sustainable design project; all materials were sourced from a cooperative that turns waste paper into plate-like surfaces.

'Estante Vaco' by Estúdio Antimatéria won first prize in a national sustainable design competition; would you store your stuff on this cow-shaped shelf?

Implications - In today's world, many consumers feel that their connection with nature is weakening due to increasing levels of globalization. Products that can generate a sense or feeling of renewing that bond, such as animal-shaped furniture, allow consumers to restore that connection. Whether or not the products have any direct relationship with nature, if a company can create a positive emotion or feeling from incorporating pastoral elements, they will benefit significantly.