It is not often that someone with Kenyan actress Lupita Nyong’o's dark complexion is celebrated, but the ESSENCE Magazine March 2014 editorial does justice to her velvety skin tone with bright colors that is perfect for the spring and summer seasons. It invites women of color to embrace their complexions, having fun with colors that 'conventional beauties' can't get away with as well.
The ESSENCE Magazine March 2014 editorial was shot in studio by photographer Philippe Salomon. The short-haired beauty was styled by Nick Nelson, who pulled pieces from the likes of Vera Wang, Katrin Schnabl and jewelry from Alexandra Mor. Yet makeup artist Matin is the true star of the editorial, painting rosy cheeks, orange lipstick and turquoise eyeshadow on her flawless face.
What Makes This Trend Stand Out
- Embracing Diverse Beauty
- Opportunity to disrupt the beauty industry by promoting inclusivity and celebrating diverse skin tones.
- Bright and Bold Makeup
- Innovation opportunity to create vibrant makeup products that appeal to women looking to experiment with unconventional colors.
- Short Hairstyles
- Disruptive innovation opportunity to develop new hair care products and styling tools tailored for short hair.
Sectors Adopting This
- Beauty
- Opportunity for beauty brands to create inclusive makeup and skincare lines that cater to a wide range of skin tones.
- Fashion
- Innovation opportunity for fashion designers to create clothing collections that complement and embrace diverse beauty aesthetics.
- Haircare
- Disruptive innovation opportunity to develop specialized haircare products for different hair lengths and styles, including short hairstyles.
