ES YEN COFFEE is a Thai-style iced espresso that's a sweet and aromatic creation from Soradech Chirawitchalert, the winner of the World ES YEN Championship 2023. This soft power brew beverage is made with a combination of espresso and condensed milk, resulting in a creamy indulgence that plays well with ingredients like fresh milk and locally sourced coconut sugar.
ES YEN COFFEE was popularized on a global scale when Korean popstar Jung Yong-Hwa—the leader, lead vocalist and rhythm guitarist of the rock band CNBLUE—shared an image of himself sipping the beverage before leaving Thailand. Through coffee, Thailand is captivating visitors and inviting people to discover all that the country has to offer, culinary innovation and beyond.
What's Driving This Trend
- Thai-style Iced Espressos
- Thai-style iced espresso beverages are a sweet and aromatic creation gaining popularity globally.
- Soft Power Brew Beverages
- Soft power brew beverages, like ES YEN COFFEE, offer a creamy indulgence that appeals to both local and international consumers.
- Culinary Innovation in Thailand
- Thailand's culinary innovation, exemplified by ES YEN COFFEE, is captivating visitors and showcasing the country's unique flavors.
Who This Affects Most
- Coffee
- The coffee industry has the opportunity to create unique and globally appealing Thai-style iced espresso beverages.
- Beverage
- The beverage industry can capitalize on the demand for soft power brew beverages that offer a creamy and indulgent experience.
- Tourism and Hospitality
- The tourism and hospitality industry in Thailand can leverage culinary innovation, like ES YEN COFFEE, to attract visitors and highlight the country's diverse flavors.
