Birdy's New Product Caters to Growing Interest in Healthy Options
References: ajinomoto.co.th & minimeinsights
Birdy, Thailand’s leading canned coffee brand under Ajinomoto, is expanding its lineup with Birdy Espresso Zero, a new milk coffee with no added sugar that delivers smooth, balanced sweetness. Designed with wellness-oriented consumers in mind, this new product taps into consumer interest in low- or no-sugar options that fit a calorie-conscious lifestyle.
The product features real coffee beans and milk, offering a rich aroma and silky texture without compromising flavor. To connect with younger audiences, Birdy has enlisted popular actor Alek Teeradetch as the new brand ambassador. Birdy Espresso Zero combines taste and wellness, providing a guilt-free, delicious coffee experience at any time of day.
“Birdy(R), as dynamic market leader, promises to better meet the demands of the new generation and continue to attract new coffee lovers for long-term brand affinity, as we stay attuned to consumer insights and health-driven trends,” said Mrs. Panida Nuengraksa, Household Business Division Manager of Ajinomoto Co., (Thailand) Ltd.
Image Credit: Birdy
The product features real coffee beans and milk, offering a rich aroma and silky texture without compromising flavor. To connect with younger audiences, Birdy has enlisted popular actor Alek Teeradetch as the new brand ambassador. Birdy Espresso Zero combines taste and wellness, providing a guilt-free, delicious coffee experience at any time of day.
“Birdy(R), as dynamic market leader, promises to better meet the demands of the new generation and continue to attract new coffee lovers for long-term brand affinity, as we stay attuned to consumer insights and health-driven trends,” said Mrs. Panida Nuengraksa, Household Business Division Manager of Ajinomoto Co., (Thailand) Ltd.
Image Credit: Birdy
Trend Themes
-
Zero-sugar Beverages — As consumer demand shifts towards low-sugar options, zero-sugar beverages like Birdy Espresso Zero offer flavorful choices without the health concerns linked to added sugars.
-
Celebrity Brand Ambassadors — Enlisting popular figures like Alek Teeradetch as brand ambassadors can amplify product visibility and appeal to younger, trend-conscious audiences.
-
Health-conscious Coffee — The integration of wellness attributes in coffee products caters to a growing demographic of health-focused consumers seeking indulgent, yet nutritious beverage choices.
Industry Implications
-
Functional Foods and Beverages — Increasing interest in products that combine taste and health benefits is propelling the functional food and beverage sector, opening opportunities for new, health-enhancing ingredients.
-
Ready-to-drink Coffee — The convenience and evolving health trends in ready-to-drink coffee create avenues for innovation in terms of formulation, featuring low-calorie, nutritious options.
-
Health and Wellness — As consumer preference shifts toward maintaining a healthier lifestyle, the health and wellness industry is expanding with new, innovative products that promise guilt-free indulgence.
7
Score
Popularity
Activity
Freshness
