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This Eqdom Auto Loans Ad Offers a Much-Needed Rest

 - Sep 6, 2011
References: eurorscg & adsoftheworld
Transportation is limited without a vehicle, and you may find yourself feeling perpetually pooped by getting around in just your runners. This Eqdom Auto Loans ad embodies this exhausted sensation by picturing a sneaker with its tongue hanging out.

This ready-to-drop expression isn't quite as common in humans, but its discernible reference to exercise fatigue would be received by the observer. Actually, what this picture incites is the image of a bone-tired dog, panting with his muzzle open after an intense wrestle or race.

Either way, the Klem Euro RSCG advertising agency of Casablanca, Morocco, has come up with a clever representation of physical depletion with this genuine-looking pink tongue emerging from the shoe. The indirect message behind the Eqdom Auto Loans ad is that you should consider borrowing money to buy a car.