Split Personality Handhelds

The enTourage eDGe Dualbook is Almost Perfect

The hot hits just keep being pumped out of the CES 2010 convention. Earlier today the enTourage eDGe Dualbook was announced and geeks everywhere are now crying with joy.

Because this baby can do it all, it is an ereader, tablet, notepad and PMP. With enTourage creating its own ebook store online, it will make it easier to ignore the rest of the world in favor of your new gadget. Being released in February, you can start thinking of fun ways to use the enTourage eDGe Dualbook.

Multi-functional Devices
The enTourage eDGe Dualbook's ability to function as an ebook reader, tablet, notepad and PMP demonstrates a trend towards multi-functional devices.
Integrated Online Stores
enTourage's creation of its own ebook store and integration with the Dualbook highlights a trend towards integrated online stores for devices.
Personal Entertainment Hubs
The Dualbook's ability to function as a PMP shows a trend towards devices that serve as personal entertainment hubs for users.

Sectors Adopting This

Consumer Electronics
The Dualbook's multi-functional capabilities and integration with an online store represent a disruptive innovation in the consumer electronics industry.
Publishing
enTourage's creation of a proprietary ebook store and the Dualbook's ereader capabilities suggest a disruptive innovation opportunity in the publishing industry.
Media and Entertainment
The trend towards personal entertainment hubs embodied by the Dualbook represents a disruptive innovation opportunity for media and entertainment companies.
SCORE
1.7 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 8%
Activity 36%
Freshness 8%