Imaginatively Crafty Play Collections

IKEA Boasts a Creativity-Focused Entertainment Collection

IKEA's latest entertainment collection is called 'LUSTIGT' and it really is not subject to age restrictions. The offerings include a colorful dart game, a lengthy coloring paper roll, illustrated building blocks, and an LED jump rope. Wonderfully interactive, IKEA intended to entertain children through dynamic play and creativity-boosting activities, as well as alleviate accumulated stress in adults. In addition to this, the 'LUSTIGT' entertainment collection is ideal for children and their parents to bond over. It is argued that the products also can stimulate "logical thinking and fine motor skills" in kids, adding yet another benefit to the lengthy list.

The collection became available in October of 2018 and since the holidays are approaching, the products would be a wonderful family-centric gift.

Interactive Play
The trend of interactive, creativity-boosting play for children and adults is on the rise.
Family Bonding
The trend of toys and activities that encourage parent-child bonding is becoming more popular.
Fine Motor Skill Development
The trend of toys and games that aid in the development of fine motor skills and logical thinking in children is gaining traction.

Industries Being Reshaped

Toy Industry
The toy industry has an opportunity to create more interactive and creativity-boosting toys that promote family bonding.
Home Furnishing Industry
The home furnishing industry has an opportunity to explore unique and imaginative entertainment collections that are not restricted by age and can appeal to adults as well as children.
Education Industry
The education industry has an opportunity to incorporate more hands-on, fine motor skill development activities into their curricula in early childhood education.
SCORE
6.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 88%
Activity 83%
Freshness 8%

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