Frontman, Ninja and Die Antwoord (The Answer) are heating up the interweb with their funky, edgy, mesmerizing zef-rap-rave sound and VERY weird, imagery rich videos.
'Zef' is an Afrikaans term that roughly translates to, 'redneck,' but not really because it's a little like trying to define 'dada' in art -- you know it when you see it, maybe.
The Afrikaans posse has become a YouTube sensation. The Internet server for their website had to be moved to a U.S.-based server to handle the download traffic.
Once you start watching them, they're as difficult as junk food to resist.
What Makes This Trend Stand Out
- Zef-rap-rave Music
- There is an opportunity for innovative music production studios and tech labs to incorporate new sounds, styles and technologies to enhance and advance the Zef-Rap-Rave genre.
- Alternative Marketing Strategies
- Brands can explore prospects of collaborating with zef-rap-rave artists to create unique marketing campaigns that target the youth and promote edginess, creativity and novelty.
- Cultural Fusion Music
- There could be a market for the creation of music that blends the cultural sounds of different countries to create an entirely new genre of music.
Sectors Adopting This
- Music Production
- The music production industry could benefit from this trend and enter the market to produce odd and unique sounds and styles.
- Digital Marketing
- The digital marketing industry could explore the potential of digital marketing campaigns that target young and edgy audiences through collaboration with zef-rap-rave artists.
- Cultural Fusion Fashion
- Fashion Industry can experiment with unique fusion styles influenced by African culture and style that blend well with the eclectic nature of the Zef-rap-rave genre.
