Here is a book that literally lights itself up. It is a pop-up book that, when opened, unfolds to produce a working lamp. Choose from one of two styles - traditional Lampshade or the Parisian Streetlamp. Neato. Will somebody let me know if it is a good read?
Implications - The rise of printeractive pieces fuels the fire under the debate of whether or not the prevalence of online blogging and digital publications will cause a decrease in the popularity of print. Innovations like this Pop-Up Lamp can be adapted by print magazines or ad agencies using print as a medium, strengthening the print medium's presence in today's society.