Ruckl crystal company has designed the 'Engineering Collection' of glasses and bar accessories precisely, just as an engineer would have. Accurately placed spiral grooves look like the helix of a screw or bolt. They have even etched the leaded crystal with intricate dimension markings and specifications.
The grouping includes an ice bucket with lid, whiskey bottle and various drinking vessels like champagne flutes and shot glasses.
Implications - There are many consumers in today's society who relish in being able to have full control over their lives ever since the economic downturn. For such individuals, they find precision and regulation empowering and assuring. Companies and businesses will benefit by providing consumers with a product that allows them to control its usage and functionality. Consumers will appeal to this because it will allow them to manage a particular area in their lives.