It was created in Brazil, more specifically in SÃ£o Paulo, a new store that works like the standards of the Search Engines algorithms.
Endossa is a new project that functions more like a community of innovation than a regular store. They rent small spaces for entrepreneurs to exhibit and market their products. It allows any micro-entrepreneur to create a brand, or product they believe in, then rent the necessary space to launch their ideas into reality.
There are no commissions; all the money from sales goes to the entrepreneurs. All the products at the store constantly refreshed, thanks to the ideas of those who sell and the choices of those who purchase.
The Endossa search engine will sort through millions of pages to present you with results that match your topic. The matches will even be ranked, so that the most relevant ones come first. For that, they follow a set of rules, known as an algorithm.
Frequency is one of the major factors in how search engines determine relevancy. A search engine will analyze how often keywords appear in relation to other words in a web page. Those with a higher frequency are often deemed more relevant than other web pages.
Its a good idea for business and advertising as a concept of community.