Endo Brewing recently took to social media to ask its loyal fans what new beer flavor the brewing company should release for its Winter Blonde Ale recipe. Fans had one week to choose from mango, sweet cherry, passionfruit, boysenberry, or pink guava. The winning flavor was tied between cherry and boysenberry, so the brand launch a blended new crowdsourced beer: The Fuzzy Bunny Boysenberry and Cherry Blonde.
“Because they were so close in votes, we tried a fifty-fifty blend of the two and captured all the best qualities of each fruit,” says Kevin Van Winkle, Endo’s Co-Founder and Head Brewer. “We’ve never tried asking people to weigh in on one of our recipes before. It felt like a true community effort, and we’re excited to taste it with everyone who voted and weighed in on its name.”