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Eric Cai Shi Wei Raises Awareness for the WWF China

 - Jan 4, 2010   Updated: Aug 11 2011
References: designrelated & notcot.org
Eric Cai Shi Wei has done a phenomenal job generating awareness for the WWF China with the use of two unlikely mediums: clocks and popsicles.

Shown in the above gallery, Eric Cai Shi Wei designed popsicle sticks that resemble the shape of endangered species alongside a clock that shows the diminishing numbers of animals in our world. Both endeavors are delightfully creative and innovative in approach, lending to the sure-fire success of Wei's projects.

Implications - Products that raise awareness on an issue appeal to shoppers who are looking for more stimulating items. Designs like this let consumers get involved without dedicating too much time. Companies could increase their appeal by creating more items like this.