Model Emmy Rappe Showcases Fun Fall Looks for Elle Sweden Magazine
References: elle.se & visualoptimism.blogspot
For the September 2014 issue of Elle Sweden the iconic fashion magazine puts away bikinis, shorts and dresses and makes way for layered, autumn-appropriate looks starring alluring models Stina Olsson and Emmy Rappe.
Photographer John Scarisbrick captured the beauty of both Olsson and Rappe in a vibrantly jewel-toned editorial that focused on layering multiple pieces for warmth and style. The shoot was photographed on the edge of a beach that still captured September as the tail-end summer month with the editorial focusing more on the cooler weather. The girls wore bulky sweaters, bell-bottom pants and chunky boots in a wide variety of mod patterns and neon hues. While many of the garments were heavier in texture and oversized, stylist Robert Rydberg made the clothes form-fitting and feminine by using belts to synch in the waist.
Photographer John Scarisbrick captured the beauty of both Olsson and Rappe in a vibrantly jewel-toned editorial that focused on layering multiple pieces for warmth and style. The shoot was photographed on the edge of a beach that still captured September as the tail-end summer month with the editorial focusing more on the cooler weather. The girls wore bulky sweaters, bell-bottom pants and chunky boots in a wide variety of mod patterns and neon hues. While many of the garments were heavier in texture and oversized, stylist Robert Rydberg made the clothes form-fitting and feminine by using belts to synch in the waist.
Trend Themes
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Layered Autumn Looks — Opportunity to create innovative, multi-functional clothing pieces that add warmth and style for the cooler weather.
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Mod Patterns and Neon Hues — Potential for disruptive innovation in the fashion industry by incorporating vibrant and bold patterns in clothing designs.
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Synching Waist with Belts — Possibility to disrupt the fashion accessories market by creating unique and fashionable belt designs to accentuate waistlines.
Industry Implications
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Fashion — Innovative opportunities for clothing designers and retailers to create and market layered autumn looks.
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Textiles — Opportunity for textile manufacturers to produce fabrics with mod patterns and vibrant neon hues.
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Fashion Accessories — Potential to disrupt the market by developing innovative belt designs that enhance waistlines and add a stylish touch to outfits.
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