Copper Couture

Emma Whiteside Goes Eco-Victorian With Upcycled Gown

This stunning Victorian Style 'Queen Adelaide' gown was masterfully and intricately designed by New Zealand Industrial Designer and entrepreneur Emma Whiteside. Whiteside spent over 200 hours sewing this astonishing piece of couture artwork together from discarded radiator parts.

The copper rosettes may have been inspired by her parents' automotive plant where Emma Whiteside was raised. Her environmentally conscious eco-Victorian design won the World of WearableArts' Shell Sustainability Prize which consisted of almost $4000.

Implications - The model who had to wear the 22-pound copper gown says that she was "quite sore" after wearing it for an hour straight. Although the model looked quite beautiful in the gown, it must have been quite hard to move in!

Eco-couture
The trend of creating high fashion using sustainable materials and recycling waste.
Upcycling Art
The trend of creating high-end art pieces exclusively from recycled materials.
Industrial Chic
The trend of incorporating industrial and mechanical features into fashion designs.

Who This Affects Most

Fashion
Fashion designers can explore sustainable materials to create unique and eye-catching outfits.
Art
Artists can experiment and create exclusive pieces by using only repurposed materials.
Manufacturing
Manufacturing companies can invest in sustainable material research and support innovative art pieces that bring attention to recycling initiatives.
SCORE
4.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 53%
Activity 58%
Freshness 8%

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