Have a Hollywood-style play-date in the garden with the Emma Watson iD Pre-Fall 2011 editorial, which features the Harry Potter actress all grown up. Though the actress was only 13 when the famed franchise took off, she was destined for fashion icon status with her unique look, chiseled bone structure and mannequin-esque figure.
Having been featured in almost every major fashion magazine across the globe, including Vogue, Watson is on fire in the pages, on the runway and let's not forget the red carpet and silver screen! In i-D mag's 'Pick Me Up' issue, the starlet dons slicked-back hair and red lips, two quintessential Hollywood-glam looks that capture a retro essence with a modern touch. The flirty and fun fashion pieces were chosen by Caroline Sieber, and the cute yet edgy shoot was captured by Mariano Vivanco.
Implications - These photos capture an escapist quality that many consumers are drawn to. Companies would be wise to employ a similar aesthetic in campaigns to appeal to a broad base of customers.