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Heroic Haute Couture Editorials

Arthur Elgort Shot Elsa Hosk for Elle US March 2014

— February 11, 2014 — Pop Culture
This Elle US March 2014 fashion story has a heroic concept behind it.

Photographer Arthur Elgort this super style shoot set on the streets of LA. Model Elsa Hosk posses with a number of famous comic book heroes from both DC and Marvel comic books. This may seem taboo, but I doubt the people at Elle really care what character is from which company.

The superheroes featured in this Elle US March 2014 style spread are Superman, Spiderman, Batman and Captian America. Hosk’s styling also hints at superhero-status with bold style choices and the occasional mask. Primary colored patterns, sequined corsets, stunning swimwear and shinning metallic outfits all make the model look as powerful and super-human and the masked men.
Trend Themes
1. Superhero Themed Fashion - The trend of incorporating superhero-inspired fashion in editorial shoots and runway shows presents opportunities for collaborations with comic book brands and merchandise tie-ins.
2. Street Style Fashion Photography - The trend of shooting fashion editorials in unconventional locations, such as city streets, can lead to innovative and eye-catching visual compositions.
3. Bold and Colorful Styling - The trend of using bright primary colors, sequins, and metallic materials in fashion styling presents opportunities for brands to stand out and make a statement.
Industry Implications
1. Fashion - Fashion brands can explore superhero-themed collections or incorporate bold, colorful, and sequin materials to appeal to consumers who seek to make a statement.
2. Comic Book/merchandise - Comic book brands can collaborate with fashion brands to create superhero-inspired clothing lines or merchandise tie-ins featuring superheroes from popular comic book franchises.
3. Photography - Photographers and fashion magazines can experiment with shooting fashion editorials in unconventional locations, such as city streets, to create captivating and visually stunning images.
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