The ELLE Ukraine 'Rolling Girls' editorial mixes business with pleasure in the most unexpected way. Office-ready outfits have been paired with some surprising accessories: roller skates and kneepads. Of course, the bright colors and edgy layers do make this pairing a little more appropriate than first meets the eye.
Lensed by photographer Tim Ashton, the ELLE Ukraine 'Rolling Girls' editorial stars models Caitlin Lomax and Ismini Papavlasopoulou. Set to appear in the August 2013 issue of the magazine, the blonde and brunette beauties strike rather sophisticated poses in bold prints and sleek shapes from such labels as Prada, Just Cavalli and Preen. They were styled by Elle Packham. The fun looks were perfected with big curly hair and full flawless makeup.
What's Driving This Trend
- Roller Derby-inspired Fashion
- Opportunity for fashion designers to create new collections inspired by alternative sports, bringing edgy and fun elements to professional attire.
- Creative Office Accessories
- Opportunity to create unique and unconventional office accessories that bring color and youthfulness to the traditional office environment.
- Athleticism as Expression
- Opportunity to incorporate athletic hobbies and interests into fashion to express individuality and a sense of playfulness.
Who This Affects Most
- Fashion
- The fashion industry can use the unconventional yet stylish pairing of professional attire with roller derby accessories to create unique collections for consumers.
- Office Supplies
- The office supply industry can use the 'Rolling Girls' editorial as inspiration to create new and vibrant office accessories to jazz up the traditional workplace.
- Athletic Equipment
- The athletic equipment industry can capitalize on the expression of personal style and use this editorial as inspiration to create sports equipment in more colors and patterns to give customers unique options.
