Mismatched Street Wear Editorials

The Elle Italia Cocoon Photoshoot Features Multiple Motifs

The Elle Italia September 2014 editorial featuring model Ashely Smith puts the ensembles of stylist Eva Geraldine Fontanelli to the ultimate test. Fontanelli went to great lengths to pair eccentric and dissimilar pieces of apparel with one another, each one coming together within expert ensembles.

Photographer Marcelo Krasilcic contributed to the eccentricity of the Trend 5: Cocoon production with chaotic city backdrops. Whether standing before swerving cars or urban streets, Smith mastered the set with much confidence while posing in baseball caps, ruffled fur coats, plaid pants and fluffy sweaters.

Hair expert Dennis Lanni made Trend 5: Cocoon appear all the more offbeat with slicked back tresses, flowing in a chaotic manner via messy side parts.

Mismatched Street Wear
Opportunity to explore how apparel from different fashion territories by using color, texture and layering techniques for creating unexpected and new combinations
Eccentric Styling
Opportunity to experiment with bold, contrasting pieces and motifs to create show-stopping outfits that reject fashion norms
Chaotic Fashion Photography
Opportunity for photographers to explore urban backdrops, incorporating city elements and juxtaposing them with fashion to create visually stunning images

Industries Being Reshaped

Fashion
Clothing and accessories industry can keep up by creating more versatile pieces and utilizing unique textures, patterns and colors in their designs
Fashion Photography
Photography industry can offer their clients with more dynamic backdrops and styling to produce more noteworthy editorial shoots
Fashion Styling
Styling industry has an opportunity to create combinations and eclectic looks that reflect the diversity and uniqueness of street fashion
SCORE
0.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 4%
Activity 5%
Freshness 8%