The ELLE China September 2013 editorial addresses just about any type of style people might consider adopting for the upcoming fall season. Be it the classic lady or the rebellious punk, there are options for everyone. Extremely all-inclusive, the autumn looks nevertheless have one thing in common; they are all very chic.
Starring model Liu Wen, who recently made her first appearance on Forbes’ Highest-Paid Models list at the number five spot, the ELLE China September 2013 editorial was shot by photographer Trunk Xu. The uber successful Chinese beauty showcases feminine pieces from the fall collections of such brands as Prada, Miu Miu and Saint Laurent. Her transformative looks were perfected with a sleek, straight coif by hair stylist He Zhiguo and a natural-appearing flawless face by makeup artist He Lei.
Key Themes Behind This Trend
- All-inclusive Fashion
- The trend towards inclusivity in the fashion industry presents a disruptive innovation opportunity for brands to cater to a wider range of customers and make their products more accessible.
- Autumn Fashion
- The seasonal shift towards autumn fashion presents a disruptive innovation opportunity for brands to experiment with new styles and materials, and cater to changing customer preferences.
- Celebrity Endorsements
- The use of successful models like Liu Wen to endorse fashion brands presents a disruptive innovation opportunity for businesses to increase brand awareness and appeal to a wider audience.
Where This Applies
- Fashion
- The fashion industry can disrupt traditional norms by embracing inclusivity, experimenting with materials and styles, and using celebrity endorsements to widen their customer base and appeal to diverse audiences.
- Cosmetics
- The cosmetics industry can disrupt traditional beauty standards by promoting natural-looking makeup that celebrates diversity and inclusivity, much like the ELLE photoshoot showcases diverse and natural beauty.
- Photography
- The photography industry can innovate and experiment with diverse subjects and models to showcase the beauty and richness of different cultures and backgrounds, as seen in the ELLE photoshoot featuring Liu Wen.
