Rock Glam Showgirl Spreads

Miranda Kerr is Double the Trouble for Elle China January 2014

Dynamic supermodel Miranda Kerr graces not one, but two, covers for Elle China January 2014 issue, because everything is better in pairs. And of course, you know what they say: double the trouble, double the fun! On the first cover, Kerr dons a sparkly, feathery ensemble fit for a showgirl; on the second, she plays it more demure high-necked collar and black caplet.

Meanwhile, the accompanying editorial features Kerr in a collection of feathery, leathery, womanly looks from designers such as Saint Laurent and Giorgio Armani. Overall, Kerr lights up the editorial by adopting a rocker-chic style with a bit of showgirl flair. The native Australian is currently the face of Mango's winter 2013 campaign, which was shot by photographic duo Inez & Vinoodh.

Double the Trouble
Opportunity to create dual-themed products or experiences that provide double the enjoyment for consumers.
Rocker-chic Style
Potential for fashion brands to incorporate edgy rock-inspired elements into their designs to appeal to a rebellious consumer base.
Feathered Fashion
Innovative opportunities for designers to experiment with feathered textures in clothing and accessories for a bold and unique aesthetic.

Where This Applies

Fashion
Fashion brands can explore the fusion of rock and glamour in their collections to attract a diverse range of consumers.
Photography
Photographers can experiment with incorporating showgirl aesthetics and rocker-chic elements in their creative projects.
Entertainment
Opportunity for entertainment companies to develop shows or performances that combine the allure of showgirls with the edginess of rock music and fashion.
SCORE
4.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 65%
Activity 52%
Freshness 8%