This editorial for the August 2013 issue of Numero Magazine turns supermodel Elisabeth Erm into Liza Minelli of the 1960s. Consisting of feathered ensembles and V-fringe pointed bangs, the photos try to re-enact a modern day version of the renowned musical film 'Cabaret'. Art director Samuel François does a great job bringing back the 60s broadway feel, even in non-theatrical settings.
The editorial's focal point is the model's hair and makeup. Elisabeth Erm is perfectly put together, from her high-risen blue eye shadow and fake beauty mark to her hair that looks too natural to be a wig. This look, paired with glitter, feathers and garters, immaculately depicts the look of a 60s cabaret performer. Photographers Sofia Sanchez and Mauro Mongiello makes sure to capture the most chic angles and poses of the modern day Liza.
What Makes This Trend Stand Out
- Retro-inspired Fashion Editorials
- Opportunity for fashion brands to create vintage-inspired photo shoots that pay homage to iconic eras and cultural references.
- Transformational Hair and Makeup
- Potential for beauty brands to develop products and techniques to recreate iconic looks from different time periods.
- Nostalgic Theatre-inspired Art Direction
- Chance for art directors and photographers to channel the atmosphere and aesthetics of classic theatrical productions in modern-day editorials.
Sectors Adopting This
- Fashion
- Fashion brands can capitalize on the popularity of retro-inspired editorials by offering vintage-inspired clothing and accessories.
- Beauty
- Beauty brands can create products and tutorials that allow customers to recreate iconic hair and makeup looks from different eras.
- Photography
- Photographers and art directors can specialize in capturing the essence of classic theatrical productions in contemporary photo shoots.
