This Elegant Tableware was Designed Especially for Qantas Airline
Michael Hemsworth — September 28, 2017 — World
References: yankodesign
The elegant tableware seen here was designed especially for the Qantas airline by the Caon Studio and Noritake to provide passengers with a truly exceptional dining experience when relaxing at cruising altitude. The collection consists of a five-piece cutlery set, a four-piece glassware set and a 16-piece crockery set that are all intended to enhance the meal being eaten by being balanced, lightweight and soft in aesthetic. What's created with the elegant tableware is a collection of pieces that are all somewhat soothing and relaxing to help the passenger remain calm throughout their flight and dining experience.
The tableware collection focuses on a shift from designs that scream luxury to more demure aesthetics that are becoming more applicable to consumers with a taste for high-end accoutrements.
The tableware collection focuses on a shift from designs that scream luxury to more demure aesthetics that are becoming more applicable to consumers with a taste for high-end accoutrements.
Trend Themes
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Shift to Demure Aesthetics — Disruptive innovation opportunity: Design luxury tableware with demure aesthetics that appeal to consumers with a taste for high-end accoutrements.
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Enhanced Dining Experience — Disruptive innovation opportunity: Develop tableware sets that enhance the dining experience for passengers on airlines.
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Balance of Form and Function — Disruptive innovation opportunity: Create tableware collections that are balanced, lightweight, and aesthetically pleasing, without compromising functionality.
Industry Implications
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Airline Industry — Disruptive innovation opportunity: Design specialized tableware collections for airlines to enhance the dining experience and differentiate their brand.
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Luxury Goods Industry — Disruptive innovation opportunity: Explore the opportunity to shift from luxury designs to demure aesthetics in high-end tableware collections.
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Hospitality Industry — Disruptive innovation opportunity: Provide dining establishments with tableware sets that offer customers an enhanced dining experience through balanced aesthetics and functionality.
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