Heated Itch Relief Soothes Scratchiness Electronically

 - May 30, 2009   Updated: Apr 1 2011
References: ohgizmo
If you are covered in mosquito bites and need relief, the Heated Itch relief is now available.

While the name is not catchy, the Heated Itch Relief promises to “help[s] neutralize the insect-injected proteins that cause itching and swelling.”

It requires two AA batteries, and for under $20 it sure beats spending the day scratching.

Implications - When you isolate a consumer need and design a handy, convenient and highly portable gadget to fill it you are definitely doing your job as an innovative company. Products like this (when they work) have immense appeal to consumers because they don't have to invent their own purpose or be sold on anything other than their functional qualities.