Mercury Marine has taken advantage of CES by launching its latest and greatest electric outboard motor in the form of the Avator '110e', which offers more than double the power of its predecessor, the '35e.'
Much like its predecessors, this particular electric outboard motor makes use of a modular battery setup in order to allow users to go about tweaking and customizing the system for their environment.
The '110e' offers a power output of 14.8 horsepower and is well and truly designed to be easy to use in conjunction with Avator's assortment of relevant products, with its display, propellers, remote control and app functions all catering to a continuity of user experience compared to previous Avator offerings.
Image Credit: Mercury Marine
Key Themes Behind This Trend
- Modular Battery Systems
- The use of modular battery setups in electric outboard motors allows for easy customization and tweaking of the system.
- Increased Power Output
- The Avator '110e' electric outboard motor offers more than double the power output of its predecessor, providing increased performance.
- Seamless User Experience
- Avator's assortment of relevant products, including displays, propellers, remote control, and app functions, create a seamless user experience for electric outboard motor usage.
Where This Applies
- Marine Equipment
- Modular electric outboard motors with customizable battery systems present disruptive innovation opportunities for the marine equipment industry.
- Electric Motor Manufacturing
- The trend of increased power output in electric outboard motors opens up disruptive innovation opportunities for electric motor manufacturers.
- Smart Device Integration
- The seamless user experience provided by Avator's products creates disruptive innovation opportunities for the integration of smart devices in the marine industry.
