Electric Camping SUVs

Ford Bronco Basecamp Delivers Electric Camping Comfort

Ford’s Bronco Basecamp is a 2027 model for Australia and New Zealand that reframes the Bronco as an extended-range electric camping SUV with dual motors and a 49-kWh usable battery. A 1.5-liter turbocharged gasoline engine operates only as a range-extending generator, allowing the unibody, five-seat vehicle to behave more like an EV than a conventional hybrid.

Ford is targeting a combined WLTP range of 500 to 560 miles, or 800 to 900 kilometers. The cabin converts into a sleeping area with an optional inflatable mattress. At the same time, Outer Banks models add a power-operated pop-up roof, a 7.5-liter warm-and-cool storage console and a rear swing-gate utility table. Pro Power Onboard supplies up to 6.6 kW through interior and exterior outlets.

The Basecamp reflects a shift from extreme off-road capability toward electrified adventure vehicles designed as mobile camps. By adapting a China-developed platform through its Jiangling partnership, Ford can extend the Bronco name into new markets and outdoor use cases while leveraging existing technology.

Image Credit: Ford

Electrified Overlanding
Battery-first adventure vehicles with range extenders create opportunities for quieter, lower-emission camping experiences without sacrificing long-distance travel confidence.
Vehicle-to-campsite Power
High-output onboard electricity positions SUVs as mobile energy hubs for appliances, gear charging and off-grid comfort in remote leisure settings.
Convertible Cabin Camping
Interior sleep systems, pop-up roofs and integrated utility surfaces signal a growing market for vehicles that blend transportation, lodging and outdoor lifestyle functionality.

Industries Being Reshaped

Automotive
Extended-range electric SUV platforms offer automakers a pathway to reposition iconic nameplates around practical adventure use rather than traditional performance benchmarks.
Outdoor Recreation
Electrified camping vehicles expand the outdoor market by making remote travel more accessible to consumers seeking comfort, power and reduced emissions.
Travel and Hospitality
Self-contained mobile accommodation features introduce new competition and partnership potential across campsites, eco-tourism operators and experiential travel providers.
SCORE
8.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 78%
Activity 78%
Freshness 100%