Just ahead of summertime, Jamba has expanded its fruity smoothie lineup to include a new Electric Berry Lemonade Smoothie and new Orange Carrot Karma Smoothie.
Both of the new smoothies are colorful additions to the Jamba lineup, making them perfect summer sippers. The Electric Berry Lemonade Smoothie starts with tangy lemonade, which is blended with strawberries, a mixed berry juice blend, peaches, raspberry sherbet, fat-free vanilla frozen yogurt, and a little blue spirulina for that extra pop of color. On the other hand, the Orange Carrot Karma Smoothie is made with fresh carrot juice, orange juice, mangoes, bananas, sherbet, and creamy frozen yogurt. You can also amp up either smoothie by adding any of Jamba's vitamin and protein boosts.
Image Credit: <i> Jamba.</i>
What's Driving This Trend
- Fruity Smoothie Lineup Expansion
- There is an opportunity for other smoothie companies to expand their lineup with new fruity flavors, offering consumers more options.
- Colorful and Vibrant Smoothies
- Smoothie companies can explore creating visually appealing and vibrant smoothies to attract customers, using ingredients like spirulina for added color.
- Customizable Smoothie Boosts
- Smoothie companies can introduce vitamin and protein boosts that consumers can add to their smoothie orders, providing a personalized and nutritious experience.
Who This Affects Most
- Fruit Beverage Industry
- Companies in the fruit beverage industry can take inspiration from Jamba's expanded lineup and develop new fruit-based drinks.
- Smoothie Shop Industry
- Smoothie shops can differentiate themselves by offering visually appealing and colorful smoothies like the Electric Berry Lemonade Smoothie.
- Supplement Industry
- Supplement companies can partner with smoothie shops to provide custom vitamin and protein boosts that consumers can add to their smoothies.
