Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Upshot Uses Metrics to Present Approachable Election Info

 - Jul 21, 2016
References: nytimes & fastcodesign
The New York Times has put together a webpage designed to be an approachable database for consumers to source election info from that relies on data-driven metrics to simplify understanding the races. The page is known as The Upshot and it provides takeaways, charts and graphs that are easy to digest and comprehend -- no matter the consumer's prior knowledge in politics. The page is ideal for consumers of all backgrounds looking for a reliable source to keep up with the elections.

The Upshot is a presidential predictor that updates in real-time, allowing consumers to check back frequently to keep up-to-date. The page is organized so that the takeaway sits right at the top displaying who has the current greater chance of winning. Then more detailed graphs and data follow suit, for consumers looking to dive deeper into the topic.