These redesigned elastic shoelaces are the next best thing to Back to the Future's Marty McFly's self-lacing shoes. The laces eliminate the need to tie up shoes every time they come on and off. The Xpand elastic shoelaces are made from rubber elastic, so they stretch when fitting a foot back into the already tied up shoe. However, because of the material's zero-memory flex and long-lasting design, they will never stay permanently stretched out from this process.
To install them, users simply use Xpand's lace anchors -- small clips of fiber reinforced resin that allow the laces to wrap and easily clip into permanent place. This way, the shoes stay laced up perfectly so no matter what the activity, with no bow ties or knots to come undone. Best of all, since the anchors are hidden inside the shoe, the shoes look like they've just come off the shelf with a store-quality presentation.
Why This Trend Is Growing
- Shape-holding Elastic Shoelaces
- Redesigned elastic shoelaces that eliminate the need to tie shoes every time they come on and off, presenting an opportunity to disrupt the shoelace industry.
- Easy Shoe Access Technology
- Laces that use small clips of fiber reinforced resin to clip into place, creating an opportunity to disrupt the shoe accessory industry.
- Zero-memory Flex Design
- Shoelaces made from rubber elastic with zero-memory flex and long-lasting design, presenting the opportunity to create alternative materials for shoelaces in the fashion industry.
Industries Being Reshaped
- Footwear Industry
- The Xpand Laces can disrupt the footwear industry by providing an easy alternative to traditional shoelaces.
- Textile Industry
- The development of rubber elastic shoelaces presents an opportunity for the textile industry to innovate and develop other products with similar textures.
- Sport and Fitness Industry
- Xpand Laces could potentially disrupt the sport and fitness industry with its low-maintenance, easy-to-wear technology.
